The Toyota Green Initiative is an environmental stewardship platform designed to empower Historically Black Colleges and Universities (HBCU) students and alumni and local communities on the benefits of adopting a sustainable lifestyle.
TGI activates at campuses, high profile football games, conference basketball tournaments and two music festivals, Afropunk and Broccoli City Festival. The activations include sustainability centric activities with tips, facts and tools, a Day of Service, a lecture series with multicultural sustainability experts, and a Green Your Campus Initiative.
I created social media guidelines for TGI coalition members (influencers) and provided social media coverage around the Toyota Green presence at these events.
