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All-New 2018 Toyota Camry Launch

Toyota executed their largest launch to date to introduce the 2018 Toyota Camry. In conjunction with Toyota’s other agencies (Saatchi & Saatchi, Conill, Intertrend) Burrell Communications produced launch creative for TV, print, in-cinema and social media. Launch content included the “Strut” television spot and “Love Lessons” social media videos.

I was responsible for creating the social media strategy, copywriting, influencer recommendations and ad creation for paid social for Toyota’s African American social media property @toyotashowcase on Facebook and Twitter.


ClientToyotaServicesStrategy, Copywriting, Content CreationYear2017Linkwww.toyota.com

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Our Works

Ad Council x Susan G. Komen “Know Your Girls”

The Girl and I

Bon Bon Vie

YMCA of the USA

Toyota Music

Toyota Green Initiative

TechConneXt

Toyota Camry x Black Enterprise TechConneXt

Toyota Camry x Essence Sensory Wonderland

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