Toyota executed their largest launch to date to introduce the 2018 Toyota Camry. In conjunction with Toyota’s other agencies (Saatchi & Saatchi, Conill, Intertrend) Burrell Communications produced launch creative for TV, print, in-cinema and social media. Launch content included the “Strut” television spot and “Love Lessons” social media videos.
I was responsible for creating the social media strategy, copywriting, influencer recommendations and ad creation for paid social for Toyota’s African American social media property @toyotashowcase on Facebook and Twitter.
